Following the earlier article on 5 Top Tools for Small Business Email Marketing Management, I will be writing a review of each of the suggestions in that article.
I’m starting with my favourite, MailierLite. It’s the email marketing service I use for this website and 3 of my other websites.
This article will cover the benefits of MailerLite, the main features, setting up autoresponders as well as pros and cons of MailerLite.
I will also be answering the most frequently asked questions about using MailerLite as your email service.
Before signing up for MailerLite, I was with Mailchimp for the longest time. However, setting up autoresponders on Mailchimp was very complicated.
Additionally, they didn’t have that many templates and the ones they had didn’t convert very well.
I went looking for options and that’s when I ran into MailerLite. They had just launched the service back then.
After signing up with them, I automated all my campaigns, personalized welcome emails and got my mailing list organised.
I haven’t looked back since then and continue to grow my mailing list with MailerLite. Best of all – it didn’t cost me a fortune.
What is MailerLite?
MailerLite is an email marketing software created for small businesses. It was designed to provide intuitive solutions for complicated tasks.
Email marketing plus automation can be a headache to set up but the headache is removed with MailerLite.
Is MailerLite Any Good?
MailerLite offers clean designs, easy to use interface, and endless customization options for whatever purpose a small business owner might have in mind.
No one has time to spend hours tinkering with email marketing software behind the lines and as a small business owner, you may not have the funds to hire someone to manage this for you.
MailerLite removes all the unnecessary steps involved and helps you set up your account within a short time.
Quick Overview of MailerLite
The video below shows you a quick overview of MailerLite and the benefits of their service.
Why I Love MailerLite?
MailerLite is Free
MailerLite provides a free plan with all the premium features available for 14 days then free afterwards for the first 1,000 subscribers
MailerLite is Budget-Friendly
Even after your list exceeds 1,000 subscribers and you’re required to upgrade, MailerLite is still very economical starting at $10/month.
Beautiful Landing Pages
No Coding Knowledge Required
The MailerLite plugin allows you to insert forms where you want and turn on pop-ups. You never have to mess with any code.
Ease of Use
MailerLite is easy to understand and the interface is drag-and-drop. Once you’re satisfied with the overall look, you can then customize as you like.
Easy to Manage Subscriber List
MailerLite subscribers can be easily filtered by groups, segments, countries, signup date, signup source, active status, campaigns and automation workflows.
Cool Photo Editor
Uploaded images can be edited with the internal photo editor. You can customize images with text, filters and much more.
Easy to Decipher Campaign Reports
Your campaign reports don’t look like rocket science. They are easy to understand and customize for better open and conversion rates.
24/7 Real-Time Support
Support from real human beings is always available and real-time solutions are provided. You can expect a response to any query within an hour.
Additionally, MailerLite provides email and chat support in 8 different languages!
All the forms, pop-ups and landing pages on MailerLite are responsive and resize to every screen size.
MailerLite has a very helpful YouTube channel with step by step instructions for all customization options.
If you’re serious about growing your email list as a small business owner, then MailerLite is one of the best options for you.
You can set up your MailerLite account HERE or keep on reading for even more awesome reasons why MailerLite is bae.
Is MailerLite Free?
MailerLite is free for the first 1,000 subscribers. After that, charges start from $10/month and goes all the way up to $50/month for 5,001 – 10,000 subscribers.
For subscribers over 10,000, there are customized pricing options available. You can view full pricing options HERE.
Key Features of MailerLite
In addition to the reasons I mentioned above for loving MailerLite, below are some additional key features:-
- A/B split testing for you to determine what works best with your audience
- Automation, autoresponders and auto resend options based on subscriber activities
- RSS-feature to send out your posts automatically. You receive my RSS feed every 2 weeks if there’s new content uploaded
- Integrations with over 50 popular web services such as Privy, Shopify, Facebook, Gleam and much more
- Loads of beautiful templates for sign up forms, pop up forms and landing pages. You don’t need any coding experience to customize these templates
- They are constantly updating their templates and features for even better conversion
- Got more than 1 team member? You can create permissions and user roles to collaborate with different team members
- MailerLite sends out very informative and helpful emails sharing tips for you to get even better at email marketing
- They are currently working on a feature that will allow you to build websites inside MailerLite
Does MailerLite Have Landing Pages?
Yes, MailerLite has landing page options, which they call “Sites.” You can customize it with your brand colours, logo and anything else you like.
You can even give your landing page a domain name instead of the domain name provided by MailerLite. What does this mean?
You don’t have to use different paid services such as LeadPages to generate sales anymore. You can do that right inside your dashboard on MailerLite.
You can create as many landing pages as you want. You can view the simple sign up landing page for The Writer Entrepreneur HERE.
How Do I Use MailerLite?
I use the full range of MailerLite options. I have sign up forms, landing pages and automation workflows for different objectives.
I also send out at an RSS feed to my subscribers every 2 weeks so they’re notified only when there’s fresh content on the website.
My automation series for when subscribers join my list contains emails with different information. With automation, you can create content for up to a year and longer to go out to your subscribers at intervals.
How Do I Sign Up for MailerLite?
It’s very easy to get started with MailerLite. You just need to enter some basic information about yourself and your website, verify your email address and get started.
You don’t need to enter credit card details or any payment information to set up your account. Click here to start your Forever Free plan on MailerLife.
If you’re moving over from another email marketing company like Mailchimp, it’s very easy to import your subscribers to MailerLite. It only takes a few minutes once you upload a CSV file.
What’s Not to Love About MailerLite?
Ok, now that I’ve gone on and on about the benefits, what are the cons? Are there any cons to using MailerLite?
- The approval system used to take a while but now once you confirm your email address for your domain name (not Gmail or Yahoo), you’re good to go within minutes.
- If you have low open rates, CTR or too many spam complaints, they might put your account on hold but their unsubscribe feature takes care of this perfectly. Just go through your lists every few months to find inactive subscribers and remove them or send them one final email before unsubscribing them.
Where is MailerLite Located?
MailerLite is headquartered in Lithuania, Europe. It’s a small business for small businesses.
Though headquartered in Europe, their staff is spread out over 16 countries and provide service in 8 languages.
I highly recommend MailerLite if you’re just starting out or you’re shopping around for something new and inexpensive.